Ah, free time—the unicorn of the salon world. When it appears, it’s either a blessing or a burden, depending on how you manage it. Should you scroll aimlessly through social media? Organize that avalanche of bobby pins? Or stare dramatically out the window pondering life’s mysteries?
The Hair Society is here to guide you through the journey of becoming your own boss and opening your salon. Whether you’re a hairstylist, cosmetologist, or beauty professional, this guide is designed to make the process straightforward and achievable, even if you don’t have a formal college degree.
Imagine greeting your existing clients as they enter your Salon, inviting them into a relaxing space that allows them to rejuvenate, and renew their whole body and mind not just their hair.
When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut as many expenses as possible and anticipate the worst-case scenario. None of us should feel bad about these very valid (and sometimes practical) reactions. There are so many things out of our control at the moment. Recently, we reached out to over 119 salons across the US and in over 136 other countries in which we currently serve, including those in hair replacement, hair restoration, Trichology clinics, and salon that offer only salon services. What we very quickly found was that all of the data points to; marketing is NOT one of the things that you should be suspending right now. There are many reasons why marketing should continue and even accrue more of your resources.
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