Creating Rich Brunette and Luscious Reds

At The Hair Society, we’re passionate about sharing the artistry and techniques behind jaw-dropping hair transformations. One stylist who consistently wows us is Justin Toves-Vincilione, a member of the Ulta Beauty Design Team, known for crafting stunning, rich brunettes and vibrant, luscious reds. 💇‍♀️✨

Today, we’re excited to bring you his go-to formulas and techniques using Wella’s Koleston Perfect and Welloxon Perfect Developer. Whether you’re a stylist looking to perfect your craft or a hair enthusiast eager to understand the magic behind the chair, this guide is for you!

🌟 Rich Brunette Formula and Steps 🌟

• Product: Wella’s Koleston Perfect
• Service: Pure Balancing
• Mixing Ratio: 1 part color to 2 parts Welloxon Developer Pastel 1.9%
• Processing Time: Up to 45 minutes
• Formula: 4/07 Pure Naturals

Justin achieves a dark, bold brown by using 4/07 Pure Naturals from Koleston Perfect. This shade not only provides excellent gray coverage but also delivers exceptional color balancing and correction. He lets this shade shine on its own, allowing its coverage power to take center stage.

❤️ Luscious Reds Formula and Steps ❤️

Regrowth Formula:

• Mix 5/43 with Welloxon Perfect Developer 6% (20vol)

Lowlights Formula:

• Mix 5/43, 6/41, and 8/71 with Welloxon Perfect Developer 9% (30vol)

Justin brings depth and dimension to copper hair by applying the regrowth formula to the roots and layering the lowlights formula throughout the hair. This creates a rich, dynamic result with striking contrast and vibrancy.

With Wella’s Koleston Perfect and Welloxon Perfect Developer, you can bring these breathtaking looks to life. These formulas not only provide stunning results but also feature Wella’s ME+ technology, offering uncompromised color performance with a reduced risk of allergies. From glossing to gray coverage to color correction, the possibilities are endless.

Ready to elevate your color game? Let’s create something beautiful together! 💖

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