DeAnna Graham & CEO of Jack Winn Color
DeAnna Graham is a Hair Designer at Studio 509 and is a Jack Winn Color Associate out of Fredrick, Maryland. She has been working in the hair industry for 25 years and has experience working in various salon settings. The Hair Society reached out to her for her outlook on 2022 possibilities.
“2019 was the best year I had.”
Before covid, the 2019 hair industry was booming. Then in 2020, you see pandemic regulations changing the way we operate within our workspaces. As we pushed through 2021, salons began to engage with clients differently and catered to individual needs. Finally, here we are in 2022, and it is safe to say the ease of making clients feel comfortable has been thrown out the window. But that doesn’t mean people don’t want to embrace the feeling of beauty through their hair.
“There’s just been a shift.”
We are seeing a client shuffle and a shift where clients can get their haircare done. A few salons are now closed, and their experienced hair leaders have moved away or retired early.
While a handful of regulars may never return, some clients desperately try to find a “normal” hair care routine. These significant changes have opened up opportunities for new stylists or current stylists to gain clients. Stay hopeful, hair leaders. Your time for positive growth is now. DeAnna no