Ken Baszto

One on OneH.S.:  Before we get into the long list of questions that we have for you, I would like to be the first to welcome you to The Hair Society family as Executive Vice President of Business Development and Continuing Education as well as a member of the Executive Board of Directors at The Hair Society.  We are both elated and honored to have someone with your credentials, enthusiasm, and caliber not to mention stick-to-it·ive·ness joining our team. of respected and admired industry leaders.  We are truly looking forward to you leaving a lasting impression on the business development and educational footprint of The Hair Society.  We know that selecting you will impact more than the internal functions at The Hair Society, it will advance and transform the way our members look at education in a way that benefits their salon business.

HS:  Let’s begin by having you tell us more about you, where you are from, what do you enjoy outside of the hair replacement business etc.?

K.B.:  I’m from a small town in upstate New York. It was a great place to grow up but I had more aspirations in life than to work on a farm. When I am not busy working helping others in our industry, I enjoy working out both in the gym and along the south Florida coast.

H.S.: Tell us more about how you got introduced to and eventually became actively engaged/employed in the hair loss space?

K.B.:  I was working in a private club and one of my friends told me her friend just solved his hair loss problem.   I never mentioned that my hair loss bothered me. Obviously, the comb-over must have been a dead give away. She gave me the name of the studio and phone number. Long story short, I’ve been a client at the same salon under which has seen four different owners for almost 23 years.

H.S.: Tell us more about your personal experience with hair loss, and your efforts to resolve them.

K.B.:  I gradually began to lose my hair when I was seventeen years old. No big deal at first (I had a lot of hair back then). By the time I was in my early twenties, I was trying everything to hide or regrow my own hair.  From Rogaine to high-end shampoos. I even tried coloring my hair blonde. I tried all sorts of vitamins and finally, I finally gave in to the dreaded comb-over.

H.S.: Why did you choose hair replacement?

K.B.: It looked like I was aging too fast and I wasn’t growing fond of the reflection in the mirror and non-surgical hair replacement was the only option that would give me the density, look, and confidence that I both wanted and needed.

H.S.: You obviously have a vast knowledge of hair replacement and hair loss in general. In your opinion, what seems to be lacking in the industry and what will you be doing to address those deficiencies during your tenure at The Hair Society?

Ken pictures with The Hair Society President, Christina Garner (pictured far right) and two very satisfied clients of Continental Hair, Toronto Canada.

Ken pictures with The Hair Society President, Christina Garner (pictured far right) and two very satisfied clients of Continental Hair, Toronto Canada.

K.B.:  Great question. Education is my first priority and will continue to be a priority throughout my tenure.  Working with business owners and their staff, focusing on all areas of the hair replacement within the salon. Marketing, consultations, the front of the house operations, wet care sales, picking the correct vendor to purchase products from and why, technical training on all the aspects of delivering a hair system to a client, and most importantly client retention just to mention a few.