Cosmetology is a craft steeped in both science and artistry. Anyone who’s ever set foot inside a beauty school—whether they call it “Cozi” school or cosmetology school—knows that those early days are packed with fundamentals: mastering the cut, perfecting the color, understanding skin and scalp health, and learning the chemistry that makes it all work. You memorize Milady’s textbook by heart, you pass state board exams, and you think to yourself, “I’ve got this.”
And then—life happens. You get behind the chair, and the real education begins.
But as the years go by, something curious often takes place. You move away from the rules. You create your own techniques. Some of them are brilliant. Others… not so much. Sometimes you wonder how you got here at all. This is the journey of every cosmetologist: from student to technician to artist, and often, entrepreneur.
But in all that evolution, have we lost sight of something? Maybe.
Let’s take a moment to slow down, take a deep breath, and return to the roots—the fundamentals—and see if there’s wisdom there that can sharpen not only your craft but your career.
The Foundation: Where We All Began
Every cosmetologist starts with the same playbook. How to hold shears. How to section clean lines. How to identify the undertone of hair color. We were drilled on infection control, draping, and even ergonomics. These were the rules, and we followed them.
But as the years went on, many of us started cutting shortcuts. We skipped certain sections. We eyeballed measurements instead of using precise formulations. We let our posture slip. Sometimes we winged it on consultations instead of systematically analyzing face shape, skin tone, and lifestyle.
Ask yourself: If you went back to doing a service exactly how you were taught in school—methodically, deliberately, by the book—would your outcomes be better or worse?
I’ll wager for most of us, there’d be noticeable improvement. Clean sections. More balanced shapes. Even color. Less fatigue at the end of the day. Sometimes going back to basics can be a huge reset button that reignites precision and care.
Evolving Techniques: The Double-Edged Shear
As professionals, we’re creators. Innovators. We’re not content doing the same long layers haircut for 30 years. We experiment. We refine. We reinvent. That’s part of the job, and it’s often what sets master stylists apart from the masses.
But there’s a flip side to innovation. Some of the “shortcuts” or “signature techniques” that we develop in the salon can become sloppy habits over time.
Be honest: Are the custom approaches you’ve developed over the years truly serving your clients? Or have they become workarounds for the fundamentals you’ve abandoned?
Every stylist I’ve mentored who’s plateaued—whether in skill, client satisfaction, or income—has benefitted from returning to a fundamental or learning a new one in a structured way. Growth often isn’t about learning the next hot trend but mastering the essentials with precision.
The Business Side They Never Taught You
Let’s talk about something that doesn’t come in a tube, doesn’t need a 20-volume developer, and doesn’t rinse down the drain. Business.
Cosmetology school taught us how to cut a bob, but it rarely taught us how to balance a ledger. Yet so many of us are more than stylists. We’re business owners.
We process credit cards. We invoice clients. We manage cash flow. We reconcile accounts. We pay taxes. We’re CEOs in aprons and sneakers.
Wouldn’t it have been valuable to learn these skills alongside haircutting techniques back in school?
Imagine if your state-required curriculum had included:
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How to process credit cards and ACH payments safely and effectively.
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How to use QuickBooks, FreshBooks, or other financial tools.
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How to organize receipts and financial records for a CPA.
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How to set aside quarterly taxes like a pro instead of panicking in April.
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How to forecast revenue and budget for inventory, equipment, and continuing education.
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How to build a client retention plan and calculate lifetime customer value.
I teach stylists today who are phenomenal at balayage but struggle to pay themselves consistently. Their chair is full, but their bank account isn’t. Why? Because they never learned to run their salon as a business. They’re not “just behind the chair”—they’re running a business every time they accept a dollar for a service.
Take a Hard Look: Are You Leading or Just Cutting?
Let me challenge you with some questions:
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When was the last time you did a thorough consultation using the steps you learned in school, not the shortcuts you’ve created?
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How has your ability to provide quality service changed since you graduated? Better? Sloppier?
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How has that evolution impacted your revenue? Are you booked out because of your skill or your reputation? Or are you relying on personality and charm?
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What would happen if you took one full week and did every single service by the book—no shortcuts? Would your results improve?
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What if you spent a month refining your business processes instead of chasing new color trends? Would you make more money?
Back to Basics, Forward with Insight
Cosmetology is part artistry, part science, and part business. But too often, we neglect one of those areas in favor of the others.
If you’re reading this and nodding your head, maybe it’s time to schedule a Back to Basics Week in your salon. Go back to the fundamentals. Make sure your sectioning is clean. Use the textbook methods. Review color theory. Revisit draping and sanitation protocols.
And while you’re at it, audit your business fundamentals:
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How easy is it for your clients to pay you?
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Do you know your numbers?
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Are you prepared for tax season?
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Are you thinking like a stylist or like an owner?
In Closing: Your Legacy is in the Balance
The beauty industry evolves constantly, but your foundation should be rock solid. Mastery of fundamentals makes the artist. Mastery of business makes the entrepreneur.
We all started with a comb and shears and a dream. What you do next is up to you.
But I’ll leave you with this:
Sometimes the most forward-thinking thing you can do… is to go back to the beginning.
If this struck a chord, I’d love to hear your thoughts.
How have you balanced fundamentals and innovation?
What business skills do you wish you’d learned sooner?
Are you ready to run your business like a CEO behind the chair?
Let’s talk shop. Share your story in the comments below.
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