The Hair Society

One on One with Lance “Energy” Centofanti

Get ready to have your socks blown off! Today, we are getting to know the infamous Lance “Energy” Centofanti. In the Hair industry for over 51 years, Lance is an industry icon and friend to all. He coined the phrase “Beauty Making”, as he likes to refer to the Hair industry. Lance’s most recent role was VP Marketing, Hair Visions International (or industry proclaimed “Ultimate Beauty Maker”). His endless capacity for energy garnered him the nickname of “Energy”.

DIY Hair Treatments: What Should You Be Doing At Home

Unless advised by a hair care professional, you don’t need to take matters into your own hands. Being proactive is a great approach, but before you rummage through your pantry for “do it yourself” hair treatments, let’s discuss your hair goals and the result of covering your head in kitchen ingredients.

Selling Retail in Your Salon 2020

Retail sales have many salons asking, “Is it really worth it?”. The simple answer is, “It depends!”. Your clients can spend their money elsewhere, but why not give them a one-stop-shop? You can’t make extra revenue without OFFERING additional products & services. So the saying goes, you miss 100% of the shots you don’t take. How can your salon make retail a shot worth taking?

Moving Business Forward Through Covid-19

As the covid-19 virus continues to spread, and cases are on the rise, salons, spas, and clinics everywhere are tackling many unanswered questions.

Thinking Out Loud – with Ken Baszto, featuring David Schwartz

The Hair Society recently spent some time with David Schwartz [...]

Stimulating Hair Growth With Lasers (Part 3 of 3)

Welcome to part three of a three-part series on lasers. In part one, we learned about the history of lasers and how they have evolved over the years.

A New Beginning

At the end of February, I started thinking about getting my hair cut and colored. It had been a while since my last visit as I tend to space them out for financial reasons. I hadn’t yet picked up the phone to make an appointment, and then a few weeks later, COVID-19 started to change the world in a very significant and personal way. Businesses were closing, our gym closed, the hair and nail salons closed, everyone was asked to shelter-in-place, and only essential businesses were allowed to remain open. I asked myself, why didn’t I make that appointment sooner? I could have easily just gone in and spent the money. But, like many others, I wanted to make my dollars stretch as far as possible. The world watched and waited to see what would happen next. The number of COVID-19 cases grew at alarming rates across the world. What we didn’t expect was the number of those who would die tragically because of this horrible virus. The world was plunged into a panic and situational depression of sorts.

Should You Stop Your Marketing During A Global Pandemic?

When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut as many expenses as possible and anticipate the worst-case scenario. None of us should feel bad about these very valid (and sometimes practical) reactions. There are so many things out of our control at the moment. Recently, we reached out to over 119 salons across the US and in over 136 other countries in which we currently serve, including those in hair replacement, hair restoration, Trichology clinics, and salon that offer only salon services. What we very quickly found was that all of the data points to; marketing is NOT one of the things that you should be suspending right now. There are many reasons why marketing should continue and even accrue more of your resources.

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