Supply & Demand – A Hairy Mess
Imagine going to the store to buy your usual dozen [...]
Boost Your Business With An E-Commerce Storefront
One of the things that motivate our team at The Hair Society is to see hair restoration/ replacement salons as well as hair salons succeed. When we have the privilege to help you achieve your goals and dreams, we are fulfilling our purpose. The past four to five months have been challenging for our entire world. Between the health crisis, businesses being shuttered, people out of work, and the recent civil unrest in our society, everyone is doing whatever they can to keep their heads above water. We would love to help you not only survive, but thrive! The Hair Society would like to introduce you to the world of e-commerce (if you aren’t already familiar with it). For many businesses and individuals, innovative e-commerce has transformed not only how we do business, but how we shop as consumers and business owners.
A New Beginning
At the end of February, I started thinking about getting my hair cut and colored. It had been a while since my last visit as I tend to space them out for financial reasons. I hadn’t yet picked up the phone to make an appointment, and then a few weeks later, COVID-19 started to change the world in a very significant and personal way. Businesses were closing, our gym closed, the hair and nail salons closed, everyone was asked to shelter-in-place, and only essential businesses were allowed to remain open. I asked myself, why didn’t I make that appointment sooner? I could have easily just gone in and spent the money. But, like many others, I wanted to make my dollars stretch as far as possible. The world watched and waited to see what would happen next. The number of COVID-19 cases grew at alarming rates across the world. What we didn’t expect was the number of those who would die tragically because of this horrible virus. The world was plunged into a panic and situational depression of sorts.
Should You Stop Your Marketing During A Global Pandemic?
When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut as many expenses as possible and anticipate the worst-case scenario. None of us should feel bad about these very valid (and sometimes practical) reactions. There are so many things out of our control at the moment. Recently, we reached out to over 119 salons across the US and in over 136 other countries in which we currently serve, including those in hair replacement, hair restoration, Trichology clinics, and salon that offer only salon services. What we very quickly found was that all of the data points to; marketing is NOT one of the things that you should be suspending right now. There are many reasons why marketing should continue and even accrue more of your resources.
The New Normal
The hair restoration and hair industry have been hit hard by the COVID-19 virus. After being considered a non-essential business by the powers that be, we have been mostly inoperative since mid-March/early April. Clients, on the other hand, are clamoring to get back in as soon as possible. Many are willing to adapt to whatever adjustments need to be made in order to get an appointment. Salon owners, stylists, and technicians have mixed feelings ranging from excited to scared and optimistic to apprehensive, and everything in between. It would be understandable to have any of these emotions as the prospect of re-opening looms in front of everyone.
What Does The $2 Trillion CARES ACT Mean To You?
Last week, the United States Senate and House of Representatives unanimously passed the largest stimulus package in the history of the United States.
Is It Time For Plan B? C? Maybe Even D??
During these uncertain times, we must all come together and support one another any way we can. A kind word, an encouraging story or even a simple prayer can make all of the difference. So much is not within our control right now and that makes many worried and anxious. Pick up the phone and check in on each other. Share one of those kind words or encouraging stories. Pray for and with each other.
How To Keep Your Clients Safe
As most of us know, the COVID-19 virus spreads most frequently from person-to-person, among close contacts that are within approximately six feet away. Transmission mostly occurs via respiratory droplets. According to the CDC (Center for Disease Control), best practices to prevent the spread of the COVID-19 or any other virus is by repeatedly practicing the thorough cleaning of all surfaces followed by disinfection. For clarification purposes, let’s all get on the same page when it comes to common terms we use…
Is Direct To Consumer (D2C) The New Normal?
Our mission at The Hair Society is to provide relevant tools for professional and commercial success that stands the test of time. An important aspect of that is to keep you up to date on breaking industry news so you can navigate through change successfully. One of the key relationships in the hair replacement and restoration industry has been between the retail salons and the wholesaler suppliers. The trust established in this relationship is critical to the integrity of our industry.The D2C Conundrum…
One On One with David Schwartz
Have you ever met someone and instantly felt comfortable talking with them? I had the pleasure of experiencing this with David Schwartz.
TMG Ventures, Inc.
