Today’s most popular hair removal options include waxing, threading, shaving, electrolysis, and laser hair removal. The only two that successfully remove hair on a permanent basis are electrolysis and laser treatments.
At the end of February, I started thinking about getting my hair cut and colored. It had been a while since my last visit as I tend to space them out for financial reasons. I hadn’t yet picked up the phone to make an appointment, and then a few weeks later, COVID-19 started to change the world in a very significant and personal way. Businesses were closing, our gym closed, the hair and nail salons closed, everyone was asked to shelter-in-place, and only essential businesses were allowed to remain open. I asked myself, why didn’t I make that appointment sooner? I could have easily just gone in and spent the money. But, like many others, I wanted to make my dollars stretch as far as possible. The world watched and waited to see what would happen next. The number of COVID-19 cases grew at alarming rates across the world. What we didn’t expect was the number of those who would die tragically because of this horrible virus. The world was plunged into a panic and situational depression of sorts.
When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut as many expenses as possible and anticipate the worst-case scenario. None of us should feel bad about these very valid (and sometimes practical) reactions. There are so many things out of our control at the moment. Recently, we reached out to over 119 salons across the US and in over 136 other countries in which we currently serve, including those in hair replacement, hair restoration, Trichology clinics, and salon that offer only salon services. What we very quickly found was that all of the data points to; marketing is NOT one of the things that you should be suspending right now. There are many reasons why marketing should continue and even accrue more of your resources.
The hair restoration and hair industry have been hit hard by the COVID-19 virus. After being considered a non-essential business by the powers that be, we have been mostly inoperative since mid-March/early April. Clients, on the other hand, are clamoring to get back in as soon as possible. Many are willing to adapt to whatever adjustments need to be made in order to get an appointment. Salon owners, stylists, and technicians have mixed feelings ranging from excited to scared and optimistic to apprehensive, and everything in between. It would be understandable to have any of these emotions as the prospect of re-opening looms in front of everyone.
During these uncertain times, we must all come together and support one another any way we can. A kind word, an encouraging story or even a simple prayer can make all of the difference. So much is not within our control right now and that makes many worried and anxious. Pick up the phone and check in on each other. Share one of those kind words or encouraging stories. Pray for and with each other.
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Josif Wittnik is the “Elton John” of the industry. His wardrobe is spectacular and unafraid, his presentation is entertaining and upbeat, and his fame precedes him. But, most of all, Josif is one of the most sought-after teachers in the hair enhancement and restoration sector.
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