Olaplex in the News
Olaplex, the revolutionary hair repair system that has been praised by millions, has recently been the subject of a lawsuit filed in California.
Olaplex, the revolutionary hair repair system that has been praised by millions, has recently been the subject of a lawsuit filed in California.
Ever since March of 2020, many businesses have taken a [...]
Regardless of your stance on masks or vaccines, here is what salon owners need to know. With the covid-19 vaccine available to the public, many cities lifted their mandatory mask policies months ago. As a result, many cities are no longer required to wear a mask during familiar summer activities such as vacationing, wedding celebrations, and taking the kids to get "back to school" haircuts.
I think it is safe to say that we all were greatly impacted by Covid-19, but businesses were hit even harder. Covid-19 started affecting us all in March of 2020, and for many, life has seemed to return to normal; we don't need to wear masks everywhere we go, we can get our hair and nails done, and we can even go out to clubs and bars again.
For the hair care industry, there has been a shortage of hair and, with the supply chain disruption worldwide, many hair replacement salons have been either forced out of business, made the difficult decision to retire early, or even be acquired by larger companies like Hair Club.
Hair clinics everywhere are struggling to meet the demand for hair commodities. With delivery delays stretching back for months, salons are wondering what they have to offer. If there's no hair to apply, what else can clients expect from us? The Hair Society discussion panel all agreed this is an awkward situation for our industry. Hair system clients cannot obtain new units as frequently, and we've exhausted all possible alternatives.
At the beginning of 2020, a few salons were seeing increased revenue in comparison to 2019. One hair salon reported, "We were up 25%. And then we were shut down for six weeks.". The pandemic has not only made local impacts, but it also hit us all globally. It is important to remember the repercussions of covid-19 are happening worldwide, not just in our communities. From lockdowns to border closures, the coronavirus has disrupted the system of trade for goods and services in the hair industry around the globe.
As the covid-19 virus continues to spread, and cases are on the rise, salons, spas, and clinics everywhere are tackling many unanswered questions.
Imagine going to the store to buy your usual dozen [...]
When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut as many expenses as possible and anticipate the worst-case scenario. None of us should feel bad about these very valid (and sometimes practical) reactions. There are so many things out of our control at the moment. Recently, we reached out to over 119 salons across the US and in over 136 other countries in which we currently serve, including those in hair replacement, hair restoration, Trichology clinics, and salon that offer only salon services. What we very quickly found was that all of the data points to; marketing is NOT one of the things that you should be suspending right now. There are many reasons why marketing should continue and even accrue more of your resources.