Unless advised by a hair care professional, you don’t need to take matters into your own hands. Being proactive is a great approach, but before you rummage through your pantry for “do it yourself” hair treatments, let’s discuss your hair goals and the result of covering your head in kitchen ingredients.
Retail sales have many salons asking, “Is it really worth it?”. The simple answer is, “It depends!”. Your clients can spend their money elsewhere, but why not give them a one-stop-shop? You can’t make extra revenue without OFFERING additional products & services. So the saying goes, you miss 100% of the shots you don’t take. How can your salon make retail a shot worth taking?
As the covid-19 virus continues to spread, and cases are on the rise, salons, spas, and clinics everywhere are tackling many unanswered questions.
The holiday season has arrived! Our 2020 schedules look different this year, but the holiday spirit still lives on.
The Hair Society recently spent some time with David Schwartz [...]
Imagine going to the store to buy your usual dozen [...]
Welcome to part three of a three-part series on lasers. In part one, we learned about the history of lasers and how they have evolved over the years.
At the end of February, I started thinking about getting my hair cut and colored. It had been a while since my last visit as I tend to space them out for financial reasons. I hadn’t yet picked up the phone to make an appointment, and then a few weeks later, COVID-19 started to change the world in a very significant and personal way. Businesses were closing, our gym closed, the hair and nail salons closed, everyone was asked to shelter-in-place, and only essential businesses were allowed to remain open. I asked myself, why didn’t I make that appointment sooner? I could have easily just gone in and spent the money. But, like many others, I wanted to make my dollars stretch as far as possible. The world watched and waited to see what would happen next. The number of COVID-19 cases grew at alarming rates across the world. What we didn’t expect was the number of those who would die tragically because of this horrible virus. The world was plunged into a panic and situational depression of sorts.
When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut as many expenses as possible and anticipate the worst-case scenario. None of us should feel bad about these very valid (and sometimes practical) reactions. There are so many things out of our control at the moment. Recently, we reached out to over 119 salons across the US and in over 136 other countries in which we currently serve, including those in hair replacement, hair restoration, Trichology clinics, and salon that offer only salon services. What we very quickly found was that all of the data points to; marketing is NOT one of the things that you should be suspending right now. There are many reasons why marketing should continue and even accrue more of your resources.
The hair restoration and hair industry have been hit hard by the COVID-19 virus. After being considered a non-essential business by the powers that be, we have been mostly inoperative since mid-March/early April. Clients, on the other hand, are clamoring to get back in as soon as possible. Many are willing to adapt to whatever adjustments need to be made in order to get an appointment. Salon owners, stylists, and technicians have mixed feelings ranging from excited to scared and optimistic to apprehensive, and everything in between. It would be understandable to have any of these emotions as the prospect of re-opening looms in front of everyone.
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